Twitter is one of the largest social media platforms in the world with millions of users worldwide. The amount of tweets and retweets that goes out every second is enormous. It is a platform where information travels wide and reaches a wide variety of audience. It allows everyone to know what anyone is up to. This has ranked twitter as one of the best social media platform for business and any form of engagement that requires good publicity. Twitter follows a patterned that is used to weigh how much a particular subject or business is trending. This is determined by the amount of followers on the business page and the amount of likes and retweets on a particular post uploaded by the business.
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