Category: Social Media

A Consultant’s Primer to Content Strategy

Social Media Examiner published an excellent post on How to Develop a Social Media Content Strategy, written by Rich Brooks, that I think everyone who is struggling with social …

Social Media Examiner published an excellent post on How to Develop a Social Media Content Strategy, written by Rich Brooks, that I think everyone who is struggling with social media should read. Mr. Brooks quotes another source that said to him:

Well said. All you have to do is look around to see how many businesses have Facebook Pages or Twitter accounts with little to no content or no interaction with their followers. The reason is they have no strategy behind the social media platform, content or otherwise. It stands to reason why they jumped into social media in the first place – everybody is doing it, including their competitors. Unfortunately, jumping in to social media takes commitment and you need to have a plan in order to make it successful. This plan is usually centered on the content you create and purpose of that content to your business.

After reading Brook’s post, I wondered how a business-to-business consultant would adopt a similar social media content strategy? Just about everything Brooks suggests is feasible for the independent business professional to create a brand and establish thought leadership in their respective field.

According to Brooks, there are three fundamental elements you should include in every content strategy you develop:

  • Know what your clients are talking about and the conversations they actively participate in.
  • Know where your clients like to have these conversations.
  • Determine what metrics you’ll use to measure success (direct sales, “Likes”, total number of followers, etc.)

Deciding whether to use tools like Facebook, Twitter or YouTube should not drive your overall social media strategy. Remember, they are a means to an end. As mentioned in points number 1 and 2, you have to know what your target audience is talking about and where they are holding conversations that interest them. If it so happens you can reach or attract them through social media platforms like Facebook and Twitter, they you should attempt to do so. Instagram is also a powerful tool nowadays for advertisement. A lot of businesses are now also  present on Instagram because this platform has millions of users everyday. If you want to grow your followers, you can check this site: https://www.smm-world.com/buy-instagram-followers

Always keep in mind that content is king. You must have quality content that engages and prompts your followers into the action you desire whether it is something as small as getting them to sign up for an e-mail newsletter or buy your products and services. Ultimately, you want to demonstrate thought leadership within the conversations your clients are having and show them you have the content they need to solve their most pressing issues.

I try to hold true to the following question whenever I need to make an important decision:

If I can’t come up with a valid reason, I simply don’t do it. Does it always work? Most of the time it does so, if you are a consultant wishing to jump into social media ask yourself what is your intent regarding social media. Are you doing it to be doing it, or are you using it as a means to get your content out there and develop your brand as a thought leader in your respective field? Chances are you can come up with some valid reasons and develop a purpose behind your actions in social media. If not, perhaps you should consider other avenues to promote your consulting business.

Social Media Card – What is the use?

Social media has pulled advertisers and marketers into the eco-system of conversations. However, the audience has rejected their presence and their methods. Now through an integrated innovative offering advertisers …

Social media has pulled advertisers and marketers into the eco-system of conversations. However, the audience has rejected their presence and their methods.

Now through an integrated innovative offering advertisers and marketers can both reach and add value to the conversations.

You Ask How?

Integrated technology aimed at the financial sector has created a huge opportunity to create the means to turn conversations into revenue.

The new technology enables consumers to access discounts from their favorite merchants by downloading coupons, rewards and even cash incentives directly to an affinity debit MasterCard or Visa. Besides discounts, coupons or cash incentives the technology also enables other “rewards” such as points for usage or blog post, direct cash contributions to others and basically any kind of reward you can imagine. This technology will revolutionize “advertising, marketing and the entire rewards industry”. Consider the following:

  • In 2008, 72 percent of consumers indicated they used a debit card in the past year. In 2007, that number was 65 percent. (Source: Javelin, “Credit Card Spending Declines” study, March 2009)
  • Debit card usage grew from 2007 to 2008, with 66 percent of consumers indicating they used a debit card in the month preceding the September 2008 survey, compared to 57 percent of consumers in 2007. (Source: Javelin, “Credit Card Spending Declines” study, March 2009)

The integrated technology provides valuable propositions for brands, merchants,affinity groups and consumers. The best scenarios for this new technology to create the most value are the following which insures its success:

  • A group, organization or common audience which has an affinity to people, interest, products and related rewards
  • The host has an existing audience of at least 25,000 people or businesses
  • The host has relations with sponsors, brands and existing advertisers
  • The host currently provides value as defined by the audience
  • The host has demographic information, emails, and related data relative to their audience
  • The host has members, whether paying or non-paying
  • The host currently provides value and desires to provide more value to their audience and to be a market leader

How Does It Work?

This new technology is one example of the convergence of conversations with financial instruments aimed at transforming old processes into new value through and with conversation. Think about the waste of pushing coupons, gift cards, membership cards, spam and the host of “cards” brands and merchants try to push onto consumers, see “How Many Cards Do You Need?”. Now innovation will again disrupt entire markets who have been living in the legacy of old methods.

Fundamentally instead of paper rewards now any and all rewards or loyalty programs offered by brands, merchants, associations, affinity groups and even individuals can now be handled on one card that can be used in over 35 million locations worldwide. What you can offer “people” and be able to send or receive any kind of offer is only limited by your imagination. Additionally the technology also integrates “social media communications” thus enabling individuals to share the value they received with like minded friends, family and entire markets of consumers. The technology also enables brands and merchants to inform consumers, who opt in, of new value propositions which they have an affinity to ready to be loaded onto their card and used at local retail outlets.  If people have less subscribers at the YouTube channel, then they can purchase them from https://www.smm-world.com/buy-youtube-subscribers site. The quality of the subscribers is high and the charges are less as per the requirement of the people. The use of the social card is done with skills and excellence. 

Besides the value for card holders the illustrated “social media card” provides brands and merchants with real time data on the effectiveness of their offerings to an audience. Unlike old reward methods that produced 1%-3% ROI this new method produces 100% ROI!

If you run an association, community or any kind of affinity group you can now create more value than expected to brands and merchants that have an affinity to your group and more importantly to fans and members of your association/group. The technology provides unique features and function all digitally and with seamless integration into web sites, blogs and social networks.

Think of sports, entertainment, associations, mommy bloggers, music, trade groups, niche publishers and magazines and any kind of market segment that has an established relationship with consumers who have affinity to certain merchandise and brands. The opportunity is endless. This once and for all solves the issue of Social Media ROI and it promotes the reduction of waste caused from paper and print.

If you are a advertising agency, marketer, association or large group Social Media Directions can provide you the knowledge and the technology to create new value that is in alignment with where markets are moving.

How to Choose Keywords and Topics for Content Marketing

Learn how to choose topics and keywords when writing blog posts or working on a content marketing campaign or get professional here from https://www.smm-world.com/buy-instagram-views. Choosing the right topic is …

Learn how to choose topics and keywords when writing blog posts or working on a content marketing campaign or get professional here from https://www.smm-world.com/buy-instagram-views.

Choosing the right topic is important to the success of your content marketing activities. Before starting any content marketing campaign, it is important to do keyword research. Find out what types of articles and topics are popular with your target audience.

This can be done by monitoring what articles your colleagues and potential customers share with one another and by reviewing search engine data.

Finding topics to write about can be challenging and time-consuming. Covering a topic that is growing in popularity or important to your product or service will help maximize the return on your content marketing efforts.

One simple method for finding topics that are popular is to review leading industry websites and news sources. Most online magazines today have social sharing buttons that display how many times a piece of content has been shared on social media sites. After checking a few industry websites and news sources, you should begin to notice a few kinds of content that are more popular than others.

When choosing your topics, it is important to focus on developing content that is relevant and engaging to potential consumers. You will want to also make sure to target topics that are likely to receive a lot of sharing.

Want to learn more about the content market? Here are a few articles and infographics:

Content Marketing Infographic – History, Trends, and Opportunities

Improve your understanding of the history of content marketing (with infographic). Learn how content marketing has been used over the last hundred years to influence consumer behavior.

Infographic on Trends in Content Marketing for B2B Marketing

If you in the Business to Business (B2B) market, content marketing can be a very effective strategy. Learn about trends in content marketing from the B2B marketing world.

If you are already monitoring news sites, blogs, and social media for content marketing ideas, you might want to consider using a content curation tool to make it easier.

Learn how recent changes in the way Google ranks websites make content marketing even more beneficial for search engine ranking. Understand how the future of search will be impacted and how content marketing can help.

Keyword Research for SEO: The Best Keyword Research Guides, Advanced Strategies, Meta Tags, Long Tail Keywords, etc…

Content marketing can do wonders for a website’s search engine ranking. Before you start writing content for blog posts, ebooks or infographics take the time to make sure you’re targeting the right keywords.

How to Make the Most of Online and Internet Social Connections

We hear it all the time that online social networking is changing the way we interact with each other and how https://en.instaprivateviewer.com is changing the way people use Instagram. …

We hear it all the time that online social networking is changing the way we interact with each other and how https://en.instaprivateviewer.com is changing the way people use Instagram. For many of us, it certainly has made our “world” seem larger and we may find that we are constantly marketing, tweeting, twitting, and posting. But, how can a person really make social networking a positive way to grow business and improve networking? Does it take constant work and harassing of our friends or can it be handled with ease and grace?

There are several camps on how to make the most of online and internet social networking. 

Some people say you should constantly post, tweet, e-mail, twitter, and whatever technology you have at your fingertips. There are those who are posting messages and links every 5 seconds and say this is the way to generate and keep interested. There are others who think that by participating, one can let the connections evolve organically and they will breed and multiply with no effort of all. The fact is, there is probably a happy medium for most of us that will make it possible for us to make the most of these technological tools without getting burned out or burning out our connections.

It is a mistake to NOT take advantage of all the opportunities for connection that exist in this day and age. Of course, they do not take the place of “in real-time” conversations, friendships and working relationships, but they can augment connection and give you access to even more individuals, businesses, etc. It is important to keep your connections growing and keep your own information current and fresh, but you may want to watch out for growing your networks so large, so fast that you can’t keep up with people and things. This could be more detrimental than growing your networks slowly and paying attention to strengthening the connections.

Look for ways to “layer” your connections. For example, if someone is a “Twitter” follower, consider finding them on FaceBook as well. Send a personal e-mail once in a while just to find another way to connect with people. Just as in “classical” networking, you want to look for ways to layer and strengthen the connections without being obnoxious or overwhelmingly pushy. If you meet someone at a party, it is okay to add them to an online network, but you’ll want to continue to nurture a more personal “real-time” connection as well. Send a note, invite them to coffee or to another party-nurture, and strengthen the connections through direct contact whenever possible. Ask questions, share information, and use your actual social skills to grow your online networks.

Using Social Networking Sites to Our Advantage

Over recent years, social networking has emerged as a primary form of communication for many people in keeping up with their social circles amidst their busy lives. One of …

Over recent years, social networking has emerged as a primary form of communication for many people in keeping up with their social circles amidst their busy lives. One of the major social networking sites, Facebook, has become the number one choice of many who use these types of sites. As with anything, there are always positive and negative aspects of technology and the way in which it changes our lives.

What many people do not realize is how much it is changing the dynamics in how we tend to interact with each other. Years ago, people were able to keep things private. With technology, our lives have become an open book and keeping our information private is next to impossible. As a result, we have to learn as a society what is acceptable and what is a social taboo when it comes to the use of sites such as Facebook.

Because social networking is so new, we do not have those unspoken rules ironed out, and as a result, we see postings with what most would consider inappropriate. The problem is the poster does not exercise restraint and is oblivious to their fopaux. Other times information is posted that someone would never bring up in a face-to-face conversation, but because they are behind a computer monitor and not seeing the reaction of their readers, they don’t even realize that their post may be a bit too much.

Then there is the whole privacy concern. People can take pictures anywhere and post them onto their pages and even “tag” you if you are on their friend list without your permission. Even though you can remove the tag, sometimes the damage is already done. Privacy is also a heated discussion due to the fact that Facebook is continually changing their privacy controls and their privacy policies. This makes it hard for the average user to keep the information they want private out of the hands of others.

With the newness of social networking sites and society’s need to catch up with social rules that come along with this new type of social interaction, many of us need to reconsider what information we are releasing on these sites, things that we post, and other things we display. Just because you cannot be physically seen when posting something, it doesn’t mean that others are not forming negative opinions about what was just posted. Personal information that would not be stated to someone in person does not need to be stated on a cyberspace wall. Remember that people from all social areas in a person’s life will be reading what is posted. Grandparents do not need to know in detail what just happened at a friend’s house last night. Employers are now looking you up on social networking sites to see what type of person someone presents to the world. Do they really want someone who can’t hold their tongue representing their organization?

Furthermore, with the aid of technology, new services are being introduced to the online community. This is because of sites like https://instaprivateviewer.com that allows people to go extra mile in exploring social networking sites.

When using a social networking site, we all need to realize that we are in public for everyone to see. Knowing how to handle yourself will be key as we move into a new era of socializing and interacting with others. We can use this new type of social interaction for our benefit or our demise. It’s all up to us based on how we handle ourselves and what information we give .

Art of Managing Your Time and Content on Facebook

Are you someone who struggles to find time for social media? Here are few simple tips on managing your time and getting the most out of your Facebook engagement. …

Are you someone who struggles to find time for social media? Here are few simple tips on managing your time and getting the most out of your Facebook engagement.

  1. Draw A Plan!

Before you post on Facebook have a goal in mind of what you are trying to accomplish.

Create a weekly short list of 3-5 items you want to post. Include interesting quotes, links to videos or links to articles that you find helpful. Having a plan cuts down on time wasted on unnecessary tasks.

Try adding current events or news that occurs during the week that complements or offers additional insight to your posts. I get New York Times news alerts that come directly to my blackberry. This is a great resource for up to the minute news content.

  1. Post often! Post quality!

Set a goal for daily or weekly posts. Most experts will tell you to post daily to your facebook page, while others may say 2-3 times per week. However, it really depends on your audience. You have to gauge how responsive your audience is to the messages you put out.

The quality of the post makes the greatest impact rather than the quantity. If you’re flooding your audience with multiple posts per day, make sure they are interesting and add value.

  1. Make It Your Daily Routine

Can you remember a time when you didn’t have email ?

Now email is a normal part of business communication.

In the same way Social Media engagement or communicating with your customers online is now a regular part of doing business. Set aside time to post questions or comments just like you would to answer emails.

  1. Post Content that Engages Fans

Ask yourself, what type of content does my audience typically respond to?

What tone of voice does the audience prefer? humor, sarcasm, inspiration etc.?

Most of my posts are a combination of interesting quotes, motivational, current news and educational. I’ve found that fans are most responsive when you are personable. Fans also respond when you offer solutions or reference resources for overcoming personal growth and business challenges.

  1. Determine If You Need Help

If you find that you have little time to manage your work load and post to Facebook, consider getting help. Some businesses may have multiple social media accounts, yet little time to manage them. If you don’t have additional staff to take this on, consider hiring help to manage your updates. Remember delegation is a good thing!

Interacting with fans on Social Media can be fun if you take the time to plan how often and what you post.

Keep in mind fans are interested in hearing what you have to say. Otherwise they never would have followed you. The key is to engage them by posting content that aligns with their interests.

To conclude, take care that you don’t resort to cheap tactics and vulgar content so as to increase your fanbase as that is quite an immoral thing to do and may lead innocent youngsters astray be it facebook, twitter or instagram. If you want to buy real instagram followers, then it should be through good content and organic means and not through notoriety and unethical conduct.

Fb Bureau Twitter Services

Twitter is one of the largest social media platforms in the world with millions of users worldwide. The amount of tweets and retweets that goes out every second is …

Twitter is one of the largest social media platforms in the world with millions of users worldwide. The amount of tweets and retweets that goes out every second is enormous. It is a platform where information travels wide and reaches a wide variety of audience. It allows everyone to know what anyone is up to. This has ranked twitter as one of the best social media platform for business and any form of engagement that requires good publicity. Twitter follows a patterned that is used to weigh how much a particular subject or business is trending. This is determined by the amount of followers on the business page and the amount of likes and retweets on a particular post uploaded by the business.

Most people find it difficult to go about the rigorous process of finding followers and getting people to like your posts. This is critical for marketing your ideas or services. There is an easy way out! Do not waste time trying to figure out the best marketing strategy for your twitter, facebook, Instagram and YouTube. Simply outsource this to FB Bureau. FB Bureau https://fbbureau.com/twitter/ is the leading company in social media marketing. They make marketing seem like a walk in the park.

What services can you get from FB Bureau?

You can purchase real likes and real followers who would retweet your content and ensure that your posts trend. The difference between FB Bureau and other social media services is that most of them use robots and they end up becoming docile followers without any added value or contributions. FB bureau offers real active follower and the result is immediate.

FB Bureau https://fbbureau.com/twitter/ provides quality links that are significant to your campaign just for a token fee. Do not allow your business fall; give it a boost with FB Bureau social media marketing plans.

How To Hack An Instagram Account

Although considered an illegal endevour, hacking is being done all over the world. With Instagram being a famous social network platform, most people have shifted their attention to hacking …

Although considered an illegal endevour, hacking is being done all over the world. With Instagram being a famous social network platform, most people have shifted their attention to hacking Instagram accounts. To begin thinking about comment pirater un compte instagram, you must have a very substantial reason. With some guidelines, hacking an account on Instagram can be the easiest process you know.

  1. Shoulder Surfing

For starters, you can try shoulder surfing. This is an easy and excellent way to get your target’s credentials. If it’s someone who trusts you, it is even easier since they won’t mind typing their credentials while you watch. However, try not to make it so obvious that you are watching. You can also install hidden cameras which allows you to see what he/she is typing.

  1. Lost Password Process

If your target is close to you, chances are that you have all the details needed to reset the password. As long as you have access to his computer and email, the rest is easy. Just go through the normal lost password process and you are in.

  1. Ask For Credentials

If you are used to exchanging phones, you can take his phone and use it to obtain his Instagram credentials. However, if you cannot access his phone, you can hide his phone and offer him yours to use for the time being. Another good way is to ask his girlfriends or close friends for his passwords with good reasons why.

  1. Use Malware

Find a way to get a Remote Access Trojan to his phone. However, if he is using a computer, you can easily install it. When using malware, be as careful as possible for other systems not to be infected.

  1. Keylogger

Installing a keylogger to the device that the Insagram account is logged into is yet another way to go about hacking an account on Instagram.

  1. Steal Cookies

Cookies normally save your login information. If you are on the same Wi-Fi network with your target, you can easily steal and spoof the cookes. A Cookie Cadger is a good program to use for this.