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Choosing the right topic is important to the success of your content marketing activities. Before starting any content marketing campaign, it is important to do keyword research. Find out what types of articles and topics are popular with your target audience.
This can be done by monitoring what articles your colleagues and potential customers share with one another and by reviewing search engine data.
Finding topics to write about can be challenging and time-consuming. Covering a topic that is growing in popularity or important to your product or service will help maximize the return on your content marketing efforts.
One simple method for finding topics that are popular is to review leading industry websites and news sources. Most online magazines today have social sharing buttons that display how many times a piece of content has been shared on social media sites. After checking a few industry websites and news sources, you should begin to notice a few kinds of content that are more popular than others.
When choosing your topics, it is important to focus on developing content that is relevant and engaging to potential consumers. You will want to also make sure to target topics that are likely to receive a lot of sharing.
Want to learn more about the content market? Here are a few articles and infographics:
Content Marketing Infographic – History, Trends, and Opportunities
Improve your understanding of the history of content marketing (with infographic). Learn how content marketing has been used over the last hundred years to influence consumer behavior.
Infographic on Trends in Content Marketing for B2B Marketing
If you in the Business to Business (B2B) market, content marketing can be a very effective strategy. Learn about trends in content marketing from the B2B marketing world.
If you are already monitoring news sites, blogs, and social media for content marketing ideas, you might want to consider using a content curation tool to make it easier.
Learn how recent changes in the way Google ranks websites make content marketing even more beneficial for search engine ranking. Understand how the future of search will be impacted and how content marketing can help.
Keyword Research for SEO: The Best Keyword Research Guides, Advanced Strategies, Meta Tags, Long Tail Keywords, etc…
Content marketing can do wonders for a website’s search engine ranking. Before you start writing content for blog posts, ebooks or infographics take the time to make sure you’re targeting the right keywords.